From Mailroom to COO: Bonnie Crawford’s Customer-First Playbook

Bonnie Crawford walks through a nontraditional path from political science student to COO of Texada Software, explaining how early roles in executive support, product, sales, and customer success built a versatile toolkit. She defines customer experience as everyone’s job, arguing that product, sales, marketing, finance, and support must collaborate to create "customer awesomeness." Bonnie shares hiring tips valuing retail and service backgrounds for their customer instincts and stresses the importance of saying yes to uncomfortable opportunities that accelerate career growth. Listeners get practical leadership lessons on mentorship, psychological safety, and building a learning culture.