Techlandia

podcast artwork

Podcast by Technology Association of Oregon

Techlandia

The Technology Association of Oregon (TAO) introduces Techlandia as a compendium of dialogues centered on the technology industry and the individuals pivotal to its functionality. This platform delves into new technological advancements and their anticipated impact on the region, workforce, and corporate entities while advocating for the industry.

Latest episodes

episode artwork

29 October 2026

From Startups to Dean: Building Practical Tech Education

Bridging Technology, Education, and Industry: A Conversation with Jameson Watts

In this episode of Techlandia, we sit down with Jameson Watts, Dean of Willamette University’s School of Computing and Information Sciences, to explore how higher education is evolving to meet the rapidly changing needs of the technology industry.

From his early career working with startups in Colorado to earning a Ph.D. in marketing strategy and computational linguistics, Watts brings a unique combination of industry experience and academic expertise to his leadership at Willamette.

Watts shares his vision for an education that goes beyond textbooks and classrooms. His approach emphasizes real-world experience, industry-connected faculty, internships, apprenticeships, and hands-on projects that prepare students to make an immediate impact in the workforce.

A central theme of the conversation is the importance of what Watts calls “translational competency”—the ability to bridge the gap between technical expertise and practical business application. Whether communicating complex engineering concepts to executives or helping teams implement emerging technologies, tomorrow’s leaders must be able to work across disciplines.

The discussion also explores Willamette’s response to Oregon’s growing technology and manufacturing sectors, including the launch of an industrial engineering program that brings together business, engineering, data, and artificial intelligence.

Watts highlights the importance of collaboration with the Technology Association of Oregon (TAO), the NSF FAST initiative, and regional industry partners to strengthen Oregon’s talent pipeline. He also discusses the opportunities emerging from Willamette’s planned partnership with Pacific University, particularly in biomedical engineering, healthcare analytics, and advanced manufacturing.

From AI and workforce development to science fiction and the future of higher education, this conversation offers a fascinating look at how universities and industry can work together to prepare the next generation of innovators.

Tune in to Techlandia for a conversation about building the workforce of tomorrow, connecting education with industry, and helping Oregon's technology ecosystem thrive.

Techlandia — Exploring the people, ideas, and innovations shaping Oregon's technology future.

00:00

31:10

episode artwork

17 September 2026

Tech Budgets That Give Back: How IT Can Fund Community Change

This episode explores how Purpose in Expenses (PIE) turns everyday technology spending into steady funding for nonprofits without increasing costs. Founder Jamie shares his origin story, brokering phone and internet services to fund an 8-year bike trip that evolved into a model for charity funding. CTO Daniel explains how his IT background and a new automated portal removed onboarding friction so even small businesses can participate. They discuss client case studies (Techstars, Dr. Bronner’s, a home builder) and the morale, recruitment, and branding benefits when IT procurement becomes purposeful.

00:00

32:20

episode artwork

13 August 2026

From Mailroom to COO: Bonnie Crawford’s Customer-First Playbook

Bonnie Crawford walks through a nontraditional path from political science student to COO of Texada Software, explaining how early roles in executive support, product, sales, and customer success built a versatile toolkit. She defines customer experience as everyone’s job, arguing that product, sales, marketing, finance, and support must collaborate to create "customer awesomeness." Bonnie shares hiring tips valuing retail and service backgrounds for their customer instincts and stresses the importance of saying yes to uncomfortable opportunities that accelerate career growth. Listeners get practical leadership lessons on mentorship, psychological safety, and building a learning culture.

00:00

28:05

episode artwork

06 August 2026

Hard-Hat PR to Generative Engine Optimization

Amy Rosenberg, founder of Veracity, walks listeners through how PR has shifted from traditional media pitching to a blended strategy that accounts for search, SEO and the emerging field of Generative Engine Optimization (GEO). She traces her path from entertainment PR and real estate marketing to creating a firm that pairs thought leadership with digital tactics. Amy explains why owned media ,especially clear, focused website copy and actionable pages, must come first, and why press still matters to build authority for both human readers and AI systems. She warns against quick fixes and urges a measured, test-driven approach.

00:00

34:35

episode artwork

02 July 2026

Navigating the Future: Trends in Business Law

In this episode of Techlandia TAO's Skip Newberry and guest Andy Harris from Northwest Corporate Law discuss key trends impacting businesses today. They explore the growing role of AI in various industries, the cautious approach investors are taking in funding startups, and how companies are getting creative with their financing strategies. Emphasis is placed on the importance of building a strong professional network, which can prove invaluable in navigating these challenges and seizing new business opportunities.

00:00

33:55

episode artwork

25 June 2026

Navigating the AI Hype Cycle: Insights from In Time Tec

As AI reshapes various industries, challenges like fear and the desire for speed arise. Michelle Haynes notes that while there's reluctance and concern over job security, transparency and strong leadership vision can mitigate such fears. The conversation emphasizes the importance of companies understanding AI's role in enhancing efficiency rather than reducing headcount. She stresses that it’s not too late to adopt AI responsibly, as many companies are still operating with outdated technology systems, and thoughtful integration can lead to significant advancements.

00:00

35:13

Copyright © Techlandia. All rights reserved.

Powered by