Hard-Hat PR to Generative Engine Optimization

Amy Rosenberg, founder of Veracity, walks listeners through how PR has shifted from traditional media pitching to a blended strategy that accounts for search, SEO and the emerging field of Generative Engine Optimization (GEO). She traces her path from entertainment PR and real estate marketing to creating a firm that pairs thought leadership with digital tactics. Amy explains why owned media ,especially clear, focused website copy and actionable pages, must come first, and why press still matters to build authority for both human readers and AI systems. She warns against quick fixes and urges a measured, test-driven approach.