In this podcast episode, Nicole Schmidt, CEO and founder of Source, shares her professional journey in the construction industry. She explains the genesis of Source, a company focused on simplifying the construction supply chain. Schmidt discusses the industry's systemic issues from her experiences on both the design and supply sides. With a mission to bring transparency and efficiency, Source aims to streamline the decision-making process in construction projects. Nicole provides insights on how her team learned to balance technological innovation with client needs, and reveals the importance of receiving and processing feedback for business growth.